Kenney Consultancy

It is a fact, fairly or unfairly, that the global language of business is English, and most of it happens to be written so, if businesses wish to target international markets, they usually need to interact in written English which is not easy for those who do not have English as a first language. What many businesses mistakenly do is rely on their spoken English believing if it is understood then their written English will be too. This is a serious mistake because badly spoken English is much easier to understand than badly written English, which can sometimes be impossible to understand. A business normally only gets one chance and if its written English (emails, messaging, PR, advertising, marketing, promotions, packaging) cannot be understood, looks suspicious, or harms credibility, then its position is compromised handing the advantage to those competitors who do understand the importance of precise communication. AI Chatbots and Translation sites (powered by the same translation technologies) are not yet the solution for business because their written English is still unsafe (please check reviews online). Chinese and East Asian languages inaccuracies 15%, Turkish and Arabic 20%, and as much as 30% inaccuracy for some Central, Eastern, and South European languages. This puts those who struggle with English and use these services at an automatic disadvantage because they have no idea if they are safely competing. Regardless of its origin, the crucial necessity for any business is that its communications are clear, concise, and the message intended. Those businesses who decide to risk it almost always damage their interests because in English it only takes a few words in the wrong place to alter the meaning, leaving the recipient, the customer, the public, questioning the professionalism of the sender, and the sender questioning why their business, their product, their campaign, is not working. I can help ...