KENTRIX

Kentrix is an inclusive Business Intelligence platform for consumer data driven solutions, operating on geo spatial, income and product purchase data of 91.5 crores Indian consumer households, identified down to precise residential buildings. Our Research and Analytics has profiled each household within this big data spectrum as per their monthly income (Economic Segmentation), rational and insightful psychographics derived from spending habits and lifestyle affinities (Lifestyle Segmentation) across 40+ spends categories such as housing, health care and medical, financial savings, apparel, food and FMCG, entertainment and more. KENTRIX big data is real time and constantly evolving, making it the go to BI & R&A partner for future forward and highly successful business decisions.