KevinHayes.ca

With my extensive senior-level leadership experience, I am well-equipped to build and enhance your marketing department and contribute to your business's growth. My digital marketing journey began in 1995 when I launched my first website to help my dad's computer store sell more computers. Since then, I've helped brands harness the power of modern and relevant marketing tools to generate significant revenue for businesses across the globe. I have held senior-level positions in advertising and creative agencies, working with local and international companies. For multiple years, I managed $7M in annual ad budgets, purchasing millions in digital and traditional media. Throughout that time, I have built high-performing teams and also worked with existing marketing departments. In addition to my experience in working with brands, I also have significant resources for high-calibre agency talent that I bring to projects when necessary. I can bring hand-picked creatives, media buyers, strategists, videographers, and any other resource you can think of. Picking talent for the right job brings my clients tailored teams for their specific environment. What does my experience look like? Here are some examples of my work that we could talk about: I helped a large online clothing retailer increase their e-commerce revenue by 26% in their first year of collaboration. Built a content marketing and lead generation (with attribution) plan for an insurance company that drove $12 million in new revenue (31% lift) within the first year of collaboration. Helped existing internal teams at a brand work more cohesively to achieve goals around content creation, social media, and reatil sales. Leveraged consumer-centric blogging and social media strategies to help an international brand recruit relevant and value-aligned employees across the globe.