Key Asset Management

Key Asset Management (UK) Limited (“Key”) was founded in 1989 with the objective of investing with hedge fund managers and strategies. Since its inception through to the present day Key’s business has been entirely focused on hedge funds. Key launched its first fund in April 1990, with the initial seeding coming from a large insurer. Over the following years Key broadened its range by offering products with focus on Equity Long/Short, Event Driven and region specific strategies. In addition Key assisted clients with their direct hedge fund investments with third party managers. For several years now through its rigorous approach to investment and risk management Key has focused on providing solutions for institutional clients. Key has a core focus on delivering superior returns with low volatility through a rigorous investment process, which has risk management at its heart and which is at all times transparent to investors. Key also remains committed to providing a high degree of ongoing support to investors to help explain in greater detail the role of non-traditional asset management techniques within overall portfolio management. The Key group of companies was acquired by SEB, one of the largest Scandinavian financial groups, from its previous owners in January 2008. Key is now a wholly owned subsidiary of the SEB Group. The Company is based in London where all Investment Management, Operations and Marketing functions are centralised.