KidSmart

KidSmart is a product and marketing consultancy that helps companies develop, brand and market products for kids and their families. Our team of product experts have developed many successful kids brands and have worked on the latest interactive and digital products in the toy and game industry. While team members have worked on many of the industry’s all-time great brands, we’ve also played instrumental roles in helping small, agile companies bring products to market. We work with our clients to generate new ideas, license product concepts, launch brands, develop positioning and messaging for primary and secondary target audiences. We create and implement effective PR and marketing programs, all with a simple, single focus – to maximize the potential of their youth products. Deb de Sherbinin, Founder and CEO is a results-oriented marketer with more than twenty-five years of experience building world-class brands. During the course of her career, she has developed and launched hundreds of products. Her expertise includes strategic planning, brand management, product innovation and development, market research, promotion, public relations, social media, licensing and advertising. She founded the consulting firm KidSmart in 1993. KidSmart provides a full range of youth market product development and marketing services, and works with both start-up and established consumer goods companies. KidSmart clients include established and growing toy, game and app companies: Ozobot, PlayScience, EyeBlack, The Sugar Goblin, Playrific, Kibobble, Physical Apps, Kid Galaxy, LessonFace, Wham-O and GiggleBellies. For more information contact KidSmart at 978-526-8524 or email at info@KidSmartUSA.com