KILA Systems

THE Data Management Platform (DMP) for TV and Video. Big Data Predictive analytics solution. KILA brings an unprecedented knowledge about Service provider’s end users (from multiscreen behaviors to prediction about users’ presence in front of the service), directly usable by Marketing and operational teams. KILA Systems also offers concrete applications that enable operators, for instance: • to build smart customer segmentation and marketing models • to measure precisely and exhaustively how the users engage with the service (including per user segments) • to customize the service depending on user profiles • to target advertising to specific users (and predict ads impressions for them) • to engage users with a customized dialog to strengthen loyalty (up sale, cross sale, churn management) KILA Systems unlocks the value of your data to increase revenue and raise loyalty of your users Using the latest technologies in the fields of artificial intelligence and neuronal networks, KILA Systems is making Smart Data a reality