Kinetic.PR, LLC

You don’t need to be a $1 billion company to make an impact. At Kinetic.PR, our passion is working with innovative start-ups and growth companies in the high-tech industry. We’re here to help businesses rise above the noise; educate the industry; and become trusted, go-to experts in their target markets. In driving market awareness and appreciation for our clients, we’re guided by four principles: • PR should incite action—whether it’s to drive sales and loyalty, foster investment or acquisition, cultivate partnerships and alliances, or aid in recruitment and retention. • Issues-based campaigns drive relevance and results. Bombarded by information, audiences today are constantly asking, “Why should I care?” It’s imperative that companies can answer by linking their value proposition to the business, regulatory, technology, and cultural trends impacting business and consumer decisions today. • One approach does not fit all. Today’s tech innovators are breaking new ground and redefining how we view the world. So why would a PR program be anything less than one carefully formulated to a company’s individual needs, strengths and goals? • Start-ups need—and deserve—senior public relations counsel. Companies introducing new concepts and working to stand out against more established market players must go beyond basic block and tackle. Industry and market insight, strategic planning, and messaging that is tuned and tested provide the foundation for PR execution that drives results.