Kinly (acquired by Greenwood)

Kinly is a financial services company helping Black America build generational wealth. By developing a platform focused on improving financial livelihood through financial education, Black-focused spending, and wealth building, Kinly helps members manage their money and develop positive financial behaviors to reach goals and realize dreams. Through trial and triumph, we’ve supported and celebrated our own. Kinly seeks to create familial bonds with our customers and to live up to our mission: To build generational wealth and create a new “financial DNA” for Black America, by respecting, serving, and providing a financial home that empowers our community, our families, and our future. Because no one will care about us, like us. Our team’s diversity is a direct reflection of our dedication to proudly serve Black America. With a majority of our team being Black, this isn't just a platform for us, it’s a platform built by us too. With a community focused approach to financial empowerment and an unapologetic dedication to Black America, we’re backed by investors such as Gabrielle Union, Marshawn Lynch, Kevin Durant, Forerunners Ventures, Point72 Ventures, Barclays, Anthemis Group, and many more. We are all in this together.