Kirei

kirei is a design led supplier to ‘high street’ retailers with a design and sales office in London and a liaison office managing production and sourcing based in Delhi . The word ‘kirei’ is Japanese for ‘beautiful’ and this name was behind the inspiration that led us to launch the company at the end of 2007. We specialise in women’s wear ranges ,which are aimed at the more feminine, special and value added end of the retail market. All our product is thoughtfully considered and specifically developed hence our ‘boutique approach’ in all that we do. We scour the world for new ideas and directions to ensure we keep a fresh outlook for our product handwriting. All our designs are unique and we develop our own original prints and embellishments and we ensure that all our shapes are wearable and flattering to any figure. Our range consists of tops both formal and casual using jersey and wovens, blouses and dresses, soft bottoms,beachwear and scarves. Our objective is to ensure that all garments must be truly ‘kirei’ before they sit in our range! All our production comes from India as this is a region where our team has many years of experience. It is a manufacturing country we love working with and the combination of our handwriting and the North Indian production techniques work well together!