Klima&so

What do 45x FRA - NYC flights and 20sec TikTok have in common? 39 tons of CO2e! Even if the use of social media appears to be "free" at first glance, it still has a "price". The digital content created through the use of millions of servers, digital infrastructures and end devices leads to a devastating CO2 footprint of around 300,000,000 tons every year. Until now, these alarming emissions figures have been largely ignored in the social media marketing sector - simply because they were not known and could not be measured. However, in view of the growing importance of climate-friendly positioning and in particular due to the CSRD coming into force, whose Scope 1-3 emissions also include social media marketing activities, quantifying these emissions is no longer an option, but an unavoidable regulatory obligation - comparable to the annual financial statements. For the first time, klima&so provides scientifically sound, reliable and communicable social media insights for ESG and brand communication. Brands, agencies and providers of social media software are thus given the opportunity to fulfill their ecological responsibility and comply with regulatory obligations. klima&so is sustainable social media thought end-to-end: calculate, reduce and offset campaign and account emissions, communicate impact. Take the 2023 Social Media Emission Audit now 👉 📬 Write to us!