Knottted With Love

Knottted With Love is a crafts-based social impact micro business kickstarted by mother-daughter duo Mumtaz Nazim and Nilofar Haja. Over many cups of filter coffee and payasam, a seed of an idea to do something with local crafts, contemporary design, and sustainable fashion took root in our tiny southern Indian village of Eruvadi. We take absolute delight in working towards reimagining the contemporary forms of an ancient crafts tradition. Our vision is a future where this craft continues to remain a vital source of creativity, empowerment, and environment-positive enterprise for all stakeholders. Our women artisans use innovative 'knots' that lend the bags, accessories and lifestyle products their unique structure and design. You will see knots as varied as the dainty cross knot, the delightful star knot, the utterly exquisite gooseberry, the complex Shiva's eye, and the incredibly unique biscuit knot across our product range. Depending on the complexity of the knots, the dimensions of the bag and the colours used in the weaves, our artisans devote anywhere from 20 hours to 60 hours in a month to weave a bag. Weaving can be a collaborative exercise between two artisans, working together in the afternoons when the kids are in school or asleep, or a solo activity picked up intermittently through the day as time allows. It can be a meditative exercise when the artisans get the time to spend hours together in making the knots and building the weave.