Knowledge@Wharton CXO Retail Summit

Dictionary.com defines retail as “the sale of goods to ultimate consumers.” The art of selling these goods grows increasingly complicated as digitally native startups disrupt traditional practices and capturing customers to visit your brand whether on site, mobile app or in store requires you redefine the word “goods.” In an effort to expand on this definition and maintain a value proposition for the customer retailers experiment with new identities, from social meeting place to publisher to innovator to your coolest new friend. Retail West brings together the leadership from both emerging and long established brands to explore this new reality and together re-write the current definition of retail.