KNOWTOWN BARCELONA

KNOWTOWN it’s a global avantgarde fashion brand that believes in “No Season” concept. It’s based on being Sophisticated, Casual, Sustainable and Circular. Designed and created in Barcelona, pretends to give again the power to the catalan textile industry and show again how great it is, create new jobs here with the amazing professionals that we have here (designers, engineers, patternmakers, sewers, ateliers, fabric producers, ...) and motivate the new creators to build solid businesses than can have success all over the world. It represents beliefs, a know-how, a lifestyle. It has two product lines: “Mainline” and “Weekend”. The first one the most technical, architectual and elegant for the day by day working days, the second one wants to make feel the comfort and relax of the weekends and holidays without loose our sophistication. WE WANT TO BE THE “ PRÊT-A-PORTER MASTERS ” !! Our inspiration comes from a lifestyle for people from 30’s to almost 50’s that they feel that the brands that there are right now on the market cannot satisfy their needs as entrepeneurs, architects, musicians, publicists, designers or even coaches. They are not classical, they are fresher or cooler than the classical brands that existst for this “late 30’s to almost 50’s” target. But they still want to be sophisticated and confortable, they want or need to travel or move a lot, ride bikes like Bromoptons, have diferent meetings in a day with different types of clients in places like Soho House hotels, ... Our brand is pretending to give them the sophisticated avantgarde, casual and confortable, with foldable garments made with non-wrinkely fabrics, breathable and full of high end details. At the end: sofisticated garments adapted to their look/image and lifestyle needs.