Kuyawear

Kuyawear is an American clothing brand founded by Filipino-American music artist, Russell Menez (A-Rushh), in 2017. Established in Los Angeles, California, the brand specializes in streetwear and lifestyle apparel. The Tagalog term, "Kuya," used as a sign of respect to an older male relative such as a brother, cousin, or family friend, is the core foundation of the company encouraging not only the Filipino-American community, but every individual to always set a positive example for current and future generations.