Kyle van Heerden

You're reading this to see if I can help you rapidly scale and boost revenue. There are three problems that I solve in health tech ventures. Let's see which of these I can eliminate for you: 1) The problem is that your messaging needs to be credible. It doesn't matter how good your product is - if nobody believes you, nobody will buy from you. Sales is the process of building trust. Building trust can be fast-tracked through the credibility of the latest high-quality clinical research. Let science carry the burden, not you. 2) Retention is the metric nobody talks about. Without retention, your churn skyrockets, and LTV plummets leaving your company stuck on the treadmill of constant customer acquisition minus the growth. You need to implement the principles of behavioural psychology behind gamification. Your products and services can be both fun and addictive in a way that helps more people and grows your business simultaneously. 3) Your customers and clients are less engaged than you would like. You know that if you don't improve the user experience around your product, marketing and brand - your bottom line dips. Your messaging needs to create a connection through a story where the customer is the hero and your brand is the guide that helps them achieve their ideal transformation. You can do this using the same format that I’ve used throughout this write-up: hook - problem - solution - transformation - offer. Drop me a DM, and let's chat about reaching your north star KPI by combining storytelling, gamification and clinical research in a way that is powerful, practical and profitable.