KāI By Bellywellyjelly

The word kāi is derived from the Mandarin character 开 (kāi), which literally translates to “open”, and is also used in the term 开心 (kāi xīn), meaning “happiness”. It is the perfect word for a brand that is inspired by moments of happiness, and the idea of being fearlessly free. Founder Christabel Chua, a.k.a @bellywellyjelly, is an established fashion & beauty blogger from Singapore. Known for her cheerful disposition, Christabel often encourages her readers to stay positive despite the various obstacles in life. Incorporating her beliefs into kāi, she wanted to create a line of products that would lift the spirits of anyone who owns them.