LAB (Location Analytics in Business) Symposium

At the forefront of academic innovation and business application, the Location Analytics for Business Symposium serves as a gathering for scholars and industry practitioners. This unique event creates a fostering environment to explore the full potential of location-based data, providing a rare opportunity for collaboration between academic thought leadership and the practical insights of business. While most business data contain spatial or spatially-referenced data, many organizations lack the expertise to effectively analyze and make decisions with spatial data. We seek to determine how business schools can bridge this divide and overcome a reluctance to study, research, and develop location analytics as a critical business competency. We invite thought-leading business leaders and scholars who are interested in location analytics. In particular, we seek academics who are researching or teaching topics, courses, or programs where location-based information is central to the discipline (e.g., information systems, management, marketing, economics, real estate, supply chain, etc.)