LAB78 Creative Brand Strategist

Hi there, and welcome at LAB78 Fuelled by creativity and an entrepreneurial spirit. I love propelling brands forward. Contact me at martijn@lab78.com My name is Martijn Been, seasoned marketeer and creative brand-strategist with a lot of brand activation experience. Strategically positioning brands and bringing them to life via captivating experiences and engaging content is what I'm good at. In today's world, I firmly believe creativity needs to be applied to every touchpoint imaginable and make each encounter with your target audience as frictionless as possible. With an international mindset and innate ability to tap into the zeitgeist and to spot trends, I design compelling storytelling, create integrated marketing strategies and design go-to-market toolkits. In the past, I’ve worked for and teamed up with of some of the best known and respected brands and agencies in the world like Converse, Budweiser, Corona, Jupiler, Netflix, The Communications Store (UK), Mother (NYC), Anomaly (NYC), W+K (AMS), F/Nazca (SAO), SFX (NYC), Vice (AMS, UK & NYC) ViacomCBS MTV & Comedy Central. Have a great day! Martijn Been martijn@lab78.com