ABOUT THE BRAND
Label Pratham – an amalgamation of passions by Shweta & Prashant Garg began in 2011. ‘Pratham’ translates into the ‘first’ and the ‘foremost’. Pratham has a beautiful tale of serendipity at its crux; of allowing oneself to be drawn towards what one really loves and the magic that follows.
Being the pioneers in reviving the 17th-century Indian artform, PICHWAI into wearable form, sarees, dupattas, lehengas, and jewelry, the designers draw inspiration from the playful tales of Lord Krsna and always discover and re-invent newer ways to showcase this ancient art form in their creations.
A concoction of passion, diligence, and love for craft and culture, today Label Pratham is a celebrated brand in ethnic fashion, recognized for its iconic Pichwai Sarees, which are a perfect alliance of traditional and contemporary techniques.
What started as a passion for rekindling ancient art into a wearable form has now turned into an eminent brand. Label Pratham is now a prestigious brand in many households and clothing merchandise. Acceptance of Pichwai Sarees as a category of sarees in the fashion industry is a big accomplishment for the brand and a splendid pay-off to the designers’ passion and endeavors.
ABOUT THE DESIGNERS
Popular as the Pichwai Couple, Shweta & Prashant Garg started designing outfits for each other in early 2004. Little did they know that they would take up designing as their profession in the future.
Coming from steel business families and with no formal training in fashion, ‘Label Pratham’ was born out of the couples’ inclination towards art and design intricacies, in 2011.
‘Label Pratham’ is not just a brand, but a true labor of love where each creation is motivated by the designers’ commitment to keeping alive the unadulterated exuberance of textile traditions of India in its designing process.
And this commitment has now led to graceful amalgamations of Pichwai with other traditional artforms & crafts.
Company Details
- Founded
- -
- Address
- J-1, Udyog Nagar Industrial Area Near Peeragarhi Metro Station, New Delhi, New Delhi,delhi 110041,india
- Industry
- Apparel & Fashion
- Website
- https://labelpratham.com/
- Keywords
- Ghaziabad.
- HQ
- New Delhi, Delhi
Label Pratham Questions
Label Pratham's website is https://labelpratham.com/
Label Pratham's LinkedIn profile is https://in.linkedin.com/company/label-pratham
Label Pratham's industry is
Apparel & Fashion
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Label Pratham's categories are Apparel & Fashion
Label Pratham's founding year is 2011
