Labora[s]tory

Using Simple Story Principles to Solve Complex Business Problems ********************************************************************* Change and innovation are messy, scary and rarely successful. As human beings, we are hardwired for rituals and feel safe in them. Yet, without breaking our rituals, we will not improve and struggle to stay relevant in a fast changing business world. StoryMapping is an effective tool that uses universal story principles to help organisations navigate the complex labyrinth of change and innovation through seven simple, actionable steps. StoryMapping: A Story-Driven 7-Step Process of Innovation ************************************************************* Using StoryMaps will lead to insights about human fears of change, how to transform fears into innovative ideas, how to sustain innovation momentum, and how to make change last by embedding it into everyday practice. You can use StoryMapping as a tool: • to understand, predict and manage change and innovation in your own company, • to brainstorm and plan your organisation’s communication, branding and creative strategy, or • to analyse your competitor’s journey.