Laboratoire MARKETIC

The MARKETIC Research Laboratory, established in 2009 at the Higher School of Commercial Studies (EHEC) in Koléa, Algeria, is a research unit specialized in marketing and its fields of application. It supports digital, entrepreneurial, logistical, and territorial transitions through grounded and forward-thinking research. Our teams focus on: ✔️ Marketing and innovation ✔️ Digital transformation of businesses ✔️ Supply chain, logistics and competitiveness ✔️ Social entrepreneurship and circular economy ✔️ Marketing and territorial development Our activities include: – National and international conferences – Academic and applied publications – Doctoral and master-level supervision – Partnerships with businesses and institutions – Collaborative projects with EHEC’s incubator 🎯 Our mission: to deliver research that is relevant, sustainable, and impactful, bridging academia and real-world challenges.