LAGOM (UK)

Lagom is a brand from South London which grew from a small team of just two people to become a go-to label for retro inspired modern women's clothing and accessories. Guided by the love of all things beautiful and inspired by travel around the world at Lagom we create gorgeous feminine fashion. The clothes are stylish, versatile and comfortable, making the customer feel her best whatever the occasion. The name, Lagom, is a Swedish word that means 'just right' or 'perfect balance'. With that in mind our collections are well balanced with the right amount of classic gracefulness and quirky charm. For a good measure we have also thrown in a bunch of retro detailing and stunning fabrics.