La Jolla Concours d'Elegance

La Jolla has become the embodiment of luxury, class and style in San Diego. The chic allure of La Jolla’s avenues has drawn the finest automobiles to this coastal town at the La Jolla Concours d’Elegance and The La Jolla Motor Car Classic at the Concours. The La Jolla Concours d’Elegance features various types of fine automobile gems. Past years have showcased horseless carriages, Italian marques, British marques, Woodies, 50’s classics, American sports cars, and the automobiles of Carroll Shelby. Spectators from all over the nation come to the breathtaking shores of La Jolla to view their favorite classics. It began as the dream of a few La Jolla business owners who were looking for a way to showcase the beauty and charm of downtown La Jolla during the winter months. In 2003, Michel Ullman, Terry Underwood and Yvette Marcum met at Georges at The Cove restaurant and drew up plans to host a car show on the lawn at Ellen Browning Scripps Park. The three were part of the local merchants’ association, at the time called Promote La Jolla. They brought their idea to the association’s board; in response, a group of passionate members–including Tiffany Share, Deborah Marengo, Bob Meigs, Steve Edelstein, Bill Price and Greg Rizzi–joined forces with all-star event promoter Laurel McFarlane to form the La Jolla Motor Car Classic committee. The committee was successful in securing the support and financial backing necessary to bring their vision to life, and in January 2004, the inaugural La Jolla Motor Car Classic was held with humble but auspicious beginnings. The event attracted a diverse field of about 50 hot rods, antique automobiles and classic cars, all owned by local collectors and enthusiasts, but the committee saw the potential to bring the show to the next level by enlisting the support of the local car collector community. 2021 will mark the 16th Annual La Jolla Concours d'Elegance