Lakeside Collaborative

We create dynamic retail experiences that enrich and extend the museum mission. Once considered an afterthought, Museum Retailing has emerged as a new platform for the next wave of arts patronage, and an opportunity for conscious consumerism. Through thoughtful store design and mindful curation, our retail projects fortify the museum mission and enhance visitor engagement. Lakeside Collaborative is a multi-disciplinary consulting firm that works with museums and not-for-profit cultural and educational institutions to effectively communicate their mission across all retail touch points. Known for its signature merchandising philosophy and focus on visual storytelling, Lakeside has built a reputation for creating immersive store environments that are inspiring and memorable.