Lamel Cosmetics

LAMEL is the flagship brand of the Beauty Tech Corporation. Nataliia Iaromenko founded BEAUTY TECH CORP in 2022. Nataliia is the Mother of Lamel Makeup & LN Pro brands; a member of the board of the largest Ukrainian business club CEO Club Ukraine. LAMEL was founded in 2012. It focused on self-expression, bringing inspiration, courage, and creativity. Affordable prices on high-quality products make LAMEL available for everyone. We are a cruelty-free PETA brand, that concentrates on launching innovative products and setting new trends. Produce special makeup products for face, lips, eyelashes, and eyebrows as well as face care products by launching season collections and special holiday capsules. LAMEL is a cruelty-free PETA brand. The high-quality range of innovative products in makeup. MISSION Our brand's mission is to strengthen, inspire, motivate, and empower people through creating products, conditions, and environments that encourage them to act and make the things they desire; and to be a friend, mentor, and instrument for as many people as possible on their way to life authorship. BRAND POSITION Empowering makeup We are a makeup brand that motivates, energizes, empowers, and inspires people to do what they want. It's a makeup that strengthens, motivates, inspires, and adds confidence.