Lance York

Lance York is a luxury underwear with a sleek and functional design that bridges the gap between athletic wear and fashion. Lance York was created by Lance , a Vancouver based entrepreneur with an extensive background as brand manager for one of the world's largest intimate apparel companies. With a thorough understanding of intimate apparel and a keen sense of fashion, he was inspired to branch out on his own, and launch Lance York. Lance discovered a need within the saturated underwear market for men and is excited to fill this niche with these new and fresh designs. When it comes to comfort, Lance York rises to the next level with a design that addresses the needs of the modern man. During initial research stages, Lance observed the lack of comfort and support offered by other brands and has created a style which not only enhances the male form but responds to motion and staying cool with a superior flexibility in a breathable fabric.