Lane 4 Advisors

Lane 4 Advisors is a strategic advisory and marketing firm that provides insightful analysis and actionable recommendations for branded consumer companies. We collaborate with management teams, boards, investors and entrepreneurs to fuel growth, compete globally and drive shareholder value. Given our unique combination of corporate and entrepreneurial experience, we provide smart, innovative, customized solutions coupled with proven financial acumen to optimize a client’s path to success. We specialize in both in-depth and time-sensitive projects for start-up, middle market, turnaround and Fortune 100 clients. PARTNER Michelle Cherrick -- michelle@lane4advisors.com Financial & Strategic Advisor & Board Member 20+ years Investment Banking & Consulting Focus on: Business Strategy Development, Financial Implications, Performance Benchmarking, Capital Alternatives, Transaction Structure Clients include: Chipotle, Lululemon, McDonalds & Ulta PARTNER Catherine Nottage -- catherine@lane4advisors.com Sales & Marketing Executive, Entrepreneur & Board Member 20+ years Advertising, Communications & Consulting Focus on: Brand Creation, Product Launch & Development, Sales Channels & Strategies, Project Management Clients include: Apple, Lexus, Salesforce & Taryn Rose