Lars-Boegner

Looking for my next job: Selected Achievements: 🚀 Ambu: Developed and implemented the Global Digital Marketing Strategy, including always-on campaign planning, lead generation frameworks, and sales collaboration. 🚀 VELUX: Led the global B2C business side of veluxshop.com, driving e-commerce success. Developped customer journey mapping for key audiences. 🚀 Oticon Medical: Established Social Media Listening for campaign planning, influencer involvement and brand building. 🚀 LEO Pharma: Designed and built the global patient adherence program, mypsoriasis.com. 🚀 Radiometer: Built acutecaretesting.com, a knowledge site with 20,000+ global subscribers. 📈 What drives me: Seeing the results of collaborative efforts increase sales and deliver measurable business impact. I’m a dynamic Head of Digital Marketing with 15+ years of experience leading high-performing teams and driving commercial success through full-funnel marketing strategies. I specialize in optimizing customer decision journeys across B2B, B2C, and Life Sciences, utilizing data-driven insights and emerging technologies such as AI to create tailored, impactful campaigns. 💡 What I bring to the table: With expertise in brand awareness, customer engagement, lead generation, and conversion, I excel at connecting marketing and sales to deliver seamless omni-channel strategies. Known for my positive enthusiastic mindset, I empower teams of specialists across Paid Media, CRO, Website Management, Marketing Automation and Content Creation to achieve their best, always keeping business goals front and center. 🌍 I thrive in global, entrepreneurial environments where innovation is key. Always curious, I stay ahead of the curve in digital trends to deliver optimized strategies and solutions. #DigitalMarketing #TeamLeadership #CommercialExcellence #OmniChannel #LeadGeneration #AI #B2B #B2C #ONO 📞+45 71 23 43 73. 📧 larsboegner@gmail.com