Latitude 1943

Latitude 1943 was born from the serendipitous meeting of four tireless travelers , Rodrigo Garza, Sergio Lozano, Hernán Junco, and Iván González, who, united by passion and curiosity, decided to turn their worldview into a life project. Having explored 190 countries with only six left to discover, they created Latitude 1943 to share their vast experience and transform it into meaningful journeys. Different in personality but aligned in purpose, they share one mission: to design travel that transforms, that stays with you forever. At Latitude 1943, there are no pre-made itineraries. Each trip is custom-built from scratch, thoughtfully designed to reflect the spirit and desires of each traveler. We believe travel isn’t just about movement, it’s about discovery, of the world and of oneself. That’s why we take the time to listen, to understand, and to create something beyond expectation. We appreciate luxury, but not in the traditional sense. Ours doesn’t always shine; sometimes it’s subtle, hidden in the unexpected. We find it in a Michelin-starred restaurant or a spontaneous dinner in the savannah, in a designer suite or a tent under the stars. To us, true luxury lies in authenticity, in surprise, in moments that resonate deeply. With over 40 years of combined experience, we’ve crossed deserts, sailed distant seas, climbed towering mountains, and shared stories with people who have taught us more than any textbook. From private access to iconic museums to soul-stirring local encounters, we seek experiences that connect with the essence of a place. At Latitude 1943, we don’t count countries, we immerse ourselves in cultures. We’re not for everyone, and that’s by design. We don’t follow trends; we follow truth. And in that truth, we craft journeys that transcend.