Launceston Central

We are your guide to the city. Launceston Central is the marketing agency for the Launceston central business district. We're an independent, not-for profit organisation engaged by the City of Launceston to lead marketing and promotion activities to ensure central Launceston is the premier destination that target market audiences visit for entertainment, food and beverage, tours, accommodation, and attractions, social connection, unique experiences, services, and shopping in Northern Tasmania. We do this through strategic seasonal campaigns, tactical marketing activity, place activation, and the promotion of events in the CBD. We pilot and deliver commercial events where they are connected to core campaigns and necessary to trigger behavioural change in target markets. We also maintain an advocacy role to ensure central Launceston remains competitive and marketable at a local, regional, and national level. For a directory of events and businesses in Launnie, see our website and for daily local business updates, check out our social media stories.