LD&Co

LD&Co is a consulting and training organisation, helping manufacturers and retailers of consumer goods to develop, implement and apply the skills & knowledge, needed to win with shoppers. Building on more than 20 years of experience, LD&Co is a trusted business partner for effective Category Management and Trade and Shopper Marketing. Managing Partners of LD&Co are Luc Desmedt and Pascal Deckers. The services of LD&Co consist of tailored training sessions, capability building and consulting & coaching. Our services are developed on the basis of a pragmatic, hands-on approach, and a thorough understanding of the business challenges and the way-of-working of the client. To win with shoppers, the development of a well-founded and shopper-centric sell-out plan, addressing the business objectives of both suppliers and retailers, is required. The development of this plan requires a specific set of skills and competences as well as the right organizational set-up and way-of-working. LD&Co brings its mission to life with a clear framework of principles and a pragmatic process. That is how LD&Co assists you in building a customized platform for successful development and implementation of Category Management, Trade and Shopper Marketing.