Lead Pedal - A Division Of Thrice Insights

Lead Pedal - A Division Of Thrice Insights company information, Employees & Contact Information

Lead Pedal is the marketing services division of Atlanta-based Thrice Insights. We help companies put the petal to the metal to accelerate business! MARKETING STRATEGY Customer Segmentation: We work with your team to develop a better understanding of the accounts that will drive the majority of your revenue. Customer segmentation can help you better understand the current status of opportunities, your relationships with buyer personas, potential revenue opportunity (TAM), and the sales strategy to deploy at key accounts. These insights help you better develop and prepare your product launch and marketing plan strategies. Buyer Personas: We help your team develop Buyer Personas for the key-decision-makers within the top vertical markets you serve. Buyer Journey Mapping: We help your team develop Buyer Journey maps that help you align the right content strategies and collateral to decision-makers across the customer lifecycle at your key accounts. Voice of Customer: We help your team set up and deploy VOC programs. An effective VOC program starts with knowing precisely the questions that need to be answered by your key clients in order to remove knowledge gaps that are preventing you from solving customer business challenges. We help your team with development of VOC questions, recommendation on VOC research mix, execution of insights collection, analysis of findings, and recommendations for internal reporting of gathered insights. PRODUCT MARKETING EXECUTION (PRE-LAUNCH) Thought Leadership: we help your team with the creation of case studies and white papers. We can help craft press releases for issue on newswires. Collateral Development: we help your team with content and messaging for internal and external sales tools. Focus Groups: Focus groups are critical to understanding how target buyer personas will perceive your brand and message. We help your team develop focus group questions, and help you deploy low-cost in-person blind focus groups. PRODUCT MARKETING SUPPORT (POST-LAUNCH) Win-Loss Analysis: Win Loss Analysis should always be outsourced to a competent third party, and not managed in-house. We offer the following Win-Loss Analysis services: - Design and refine Win-Loss interview forms - Schedule and perform in-person Win-Loss interviews - Design and refine your Win-Loss database - Assist with Win-Loss analysis. Win-Loss reporting provides you with these metrics: # deals won/lost, Revenue won/lost, Overall win rate, Wins and losses by client name, Win rate by industry or market segment, Win rate by competitor (# of deals/win rate %), Win rate by buyer persona, Reasons for win/loss by client, Average selling cycle, Price variances versus competitors, Wins by use case, Average deal size, Win rate by month or quarter, Competitive strengths and weaknesses, Competitive channel strategies. LEAD GENERATION Google Ads: we help you generate more leads by posting your ads on the Google Search network (“Google results pages”), so you get noticed at precisely the time when consumers or businesses are looking for your services. This ensures you get hot leads that are in-market for your products and services in the geographical area you serve. Contact us at ThriceInfo@gmail.com
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