Learfield College Rodeo

Learfield College Rodeo, led by Brad Poe and Shelby Rasmussen, is dedicated to elevating college rodeo by leveraging Learfield’s innovative, data-driven strategies in digital and on-site fan engagement, in-venue branding, and original content development through Learfield Studios. Launched in the summer of 2023, Learfield College Rodeo has partnered with clients such as Colorado Mesa, Cal Poly, Colorado State, Idaho State, Montana, Montana State, Montana Western, Texas A&M, Utah State, Wyoming, and the Central Rocky Mountain Region to create authentic fan connections for local, regional, and national brands.