Les Vignobles Edonis

The Cave Robert & Marcel, spearhead of our Alliance Loire structure, unveils its new institutional identity for consumers: VIGNOBLES EDONIS, Le Val de Loire éveille vos sens. This brand embodies a new vision that Nicolas Emereau, our Managing Director, expresses as follows: « Consumers want to live a personalized experience that goes beyond wine tasting: encounters, sensory and immersive experiences. Wine is no longer just the heart of our business, it is part of a whole. By 2030, our ambition is to become the actor who brings to life the sensory richness of the Loire Valley » Wine of course, but not only : this more global approach translates into new commercial projects and an enhanced wine tourism offer : by understanding our targeted consumers, we will venture towards new concepts of products and more personalized services.