Less Awkward

The first company dedicated to flipping puberty positive. Puberty begins earlier than it ever did, but it doesn't move any faster. It starts, on average, between 8-10 and lasts through high school. For a decade, these tweens and teens manage body transformations, emotional shifts, friend dynamics, and social challenges both in real life and on screens...and the adults in their lives are trying to keep up. Less Awkward is a multi-channel platform founded by the pediatrician who wrote the most widely read puberty books in the country. We took those books, our top-rated podcast, and our viral social media videos, and rolled them into 2 parallel platforms: a joyful, turnkey health education curriculum for schools and an AI-enabled community membership for parents and trusted adults. Now there’s somewhere to turn for answers to questions about everything from lumps and bumps to mental health to the long list of adolescent risk-taking behaviors. We’re the first stage-of-life company solving the pain points of puberty’s physical, emotional, and social transformations because this stage of life deserves to be less complicated, more predictable, and far more fun.