Freelance/Consulting Creative Director • Digital, Integrated Brand Campaigns, Social Content

For consultations on-demand 👉 https://bookk.me/didifraioli According to Forbes, 80% of brands believe their products and services are differentiated from the competition; 8% of consumers agree. Whether you’re a client or agency, we all occasionally fall in the trap of getting too attached to brand bibles, navel gazing on the smallest details and therefore missing a big point: the consumer’s perspective. That’s where I come in. I’m known for breaking echo chambers, challenging status quo groupthink and putting the consumer first. I have a proven track record of helping brands get meaningful attention by positioning them as the solution to consumer pain points - in a way that always creates a radically authentic connection, and delivers results. The reason is simple: People are no longer buying into the same marketing spin and tactics that worked really well in the past. Those days are over. This means there’s a huge white space for brands to embrace the possibilities, act with purpose, live in the now, and move at the pace of culture to disrupt the competition and win over hearts and minds. 360° fully integrated, omni-channel campaigns Video content Influencer marketing Social media activations Tone of voice / Verbal and visual identity Tailoring content for brands with globally and culturally diverse audiences Copywriting Digital best practices Creative strategy development User persona strategy and development for design thinking Team management / mentoring Let’s connect if you'd like to learn more about how I can help.