LFG

At LFG, we back the next generation of Roblox creators. We invest early in promising developers, writing the first cheque into their games and surrounding them with expert coaching from successful Roblox creators. Our mission is to help emerging talent build, launch, and grow games that succeed creatively and commercially. Alongside our investment work, we partner with top global brands to create COPPA-compliant, engagement-focused experiences on Roblox and other UGC platforms. From beautifully crafted worlds to smart technical integrations, we understand what it takes to make branded games that resonate with kids and deliver measurable results. Our games have been played over 250 million times by fans around the world. Clients include Hasbro, Moonbug, Nickelodeon, Perfetti, Kraft-Heinz, Netflix, and Max Mara.