Life & Half

Life & Half is new age digital first, metric driven brand marketing think tank specialising in setting up startup digital products (commerce or content). We handle a range of services, from brand positioning, integrated marketing strategy for offline / online, social media, content creation, on-ground activation - depending on what a startup needs, to monetise / grow traffic. Our in house team currently develops and designs content for an impressive new-age digitally-demanding client roster - from retail to publishing. We have on our client roster luxury brand Zomato, Harvard Business Review Ascend, Lenskart, Under Armour India, Biba, GlobalBees and many more D2C brands. We've had very successful collaborations in the past with Indian Express, India's largest ethnic womenwear brand Lakshita, premium eyewear label John Jacobs among others. The uniqueness of Life & Half digital solutions, lies in blending offline & online initiatives to meet overall business objectives + approaching branding, strategies & content with data-led decision making. The 2 co-founders have combined experience of ad agencies & e-commerce companies. - working at Ogilvy, McCann Erickson, Wieden Kennedy, Dev Kabir Malik Design Studio Bira91, handling Lenskart's private label to launching offline stores & so much more! Life & Half is a great workplace to get a headstart in world of online content, social media, analytics, brand marketing & design. Commercial deck available on request.