Life Apparel Co

Fashion is a way of expressing and respecting culture through an accessible, fun and positive approach. It keeps Indigenous culture alive and strong as well as provides a way for everyone to wear real stories. Life Apparel Co is dedicated to providing the highest quality clothing for individuals, sport teams and organisations. We focus on affordable pricing, fine and modern designs and high quality. We pride ourselves in offering not-your-usual apparel, that are superiorly designed, functional & comfortable. Founded on the Gold Coast, QLD Australia in 2014, Life Apparel Co (formerly Lifewear Australia) is a proudly Australian owned and operated apparel company. Nationally renowned and rising Aboriginal and Torres Strait Islander artists from all over the country collaborate with Life Apparel Co to translate their traditional stories into contemporary fashion collections. Life Apparel Co is a proud advocate and member of the Indigenous Art Code. The Indigenous Art Code is a system to preserve and promote ethical trading in Aboriginal and Torres Strait Island art. The Code supports the rights of Indigenous Artists to negotiate fair terms for their work and gives buyers greater certainty about an artwork’s origin. Our vision is to build a loveable Australian brand of which we can all be proud – not only of the unique products we create, but the quality of service which we provide. Our commitment to connect the world to the treasures of Australian Indigenous art, to this awe-inspiring tradition of this planet by creating outstanding everyday wear – for everyone.