LifeUnfold

Introduction: Lifeunfold.com Life, today moves at a very fast pace. The young adults between the age groups of 18 – 25 are at the cusp of intense changes on all fronts of existence and need answers. Nuclear families don't have time and the peer group also has a limited amount of information, mostly heresy that they can share. There are some topics and issues that the young adults would not discuss even with their peer group out the fear of being judged. They require a non – biased, non – judgmental friend, guide and mentor. And as this generation is technology savvy and wants access 24x7. Internet provides the via media to that answer. And the answer is lifeunfold.com Product Description: Lifeunfold.com has positioned its self as an online unbiased friend, objective guide and a helpful mentor. Carrying the tagline of Emerge, unfold, fly, the site projects a very friendly image and layout. At the moment it carries 10 categories with scope for expansion later. The categories correspond to the most popular Google searches. The 10 categories are: - Stress - Beauty - Travel - Fitness - Sex - Food - Pregnancy - Personal care and hygiene - Poisons - Medicare Target Audience: This is a site that targets young people between the age group of 18 – 25 years with a default spill over to the 14 – 18 years age group. At the moment the profile of our target audience is urban, educated, aspirational and upwardly mobile. Target audience penetration: For target audience penetration, promotion via digital marketing is being used. A promotional film has been crafted that is posted on the site and other symbiotic platforms. There is active promotion via social media like Face book and twitter and other social media too. The site itself carries age relevant information and advice in the form of articles, info – graphics, audio files, films etc.