Lighthouse Software Strategies

For Solutions Vendors Lighthouse Software Strategies is a marketing services consulting firm that takes an active role in building and implementing successful go-to-market and sales enablement strategies for solution vendors of all sizes. Whether your business is a new start-up poised to create or dominate a market, or a global vendor that needs help driving targeted market growth or execution, Lighthouse Software Strategies has the proven skills and experience to help you crush the competition. "There are no rules here - we're trying to accomplish something." Thomas A. Edison For Software Users Lighthouse Software Strategies helps technology users understand industry trends and find the best solution for their needs. With no vested interest, and 30 years of combined solution design, selection and implementation experience, Lighthouse Services include : + Market strategy + Software trends and evaluation services + Market positioning + Product messaging + Competitive intelligence + Marketing planning and execution + Press and Analyst relations + Communications + Sales collateral and presentations + Webinars + Web content + Product marketing + Product management - roadmap design, prioritization, feature ,management Mr. Shecterle is a Supply and Demand Chain Executive "Pro-to-Know", and a past member of the board of directors of the Supply Chain Council.