Lighthouse Brand Strategy Academy

The Lighthouse Brand Strategy Academy is dedicated to democratising brand strategy. It is a continuous online program designed for marketers and brand-builders who aspire to operate as Chief Brand Officers (CBOs). It also attracts business owners and entrepreneurs who want to learn how to build their businesses through their brands in a convenient, cost-effective way. Aspiring brand strategists who want to develop their professional practice find the process, tools and personal coaching makes them even more valued by their clients. It shares the proven Brand Centered Management™ process and tools used by the top brand management consultants to develop winning brand strategies for their clients. The program is modular and self-paced. You can select which modules and lessons you wish to focus on, pause and resume at any time. The Masterclass program has a core (DIY) option and an elite package, which provides the added value of live cohort sessions, bonus materials, community access, and live coaching with Peter Wilken. You will learn how to: - develop your unique Brand DNA blueprint - build a stronger brand - set clear strategic direction - increase customer loyalty - create a more profitable business