Lilja the Label

Lilja the Label is a sustainable Finnish swimwear brand. Our aim is to create high-quality swimwear both ethically and sustainably. We don’t believe in seasonality and make products that are meant to last both time and use: these are pieces you will love for a long time. Wear them throughout your winter swims and throughout your warmest beach days. Today Lilja the Label is a close-knit team of six. Our collections are designed here in Helsinki and manufactured in Guimaraes, Portugal at our family-ran factory. Our collections consist of earthy and timeless colours paired with graphic and minimalistic prints that mix together elements from the nature and vintage influences from seasons past. These items are intended to bring you joy for a long time and stay as your swim staples for seasons to come. The well-being of the planet and the people are our utmost priorities. We believe that a business can only thrive when everyone and everything involved in the product chain is also thriving.