Lime Door Brands

lime door brands is a boutique brand house and management consultancy boasting a portfolio of global fashion brands including Dita Von Teese Muse, Von Follies by Dita Von Teese and SmartASSam. Specialising in 360º brand development, this Australia-based powerhouse produces end-to-end solutions from initial concept to delivery, complemented by innovative below-the-line marketing. COLLABORATIONS In February 2012, lime door brands debuted the Dita Von Teese Muse dress range co-designed by the burlesque icon. Currently exclusive in Australia to David Jones, Muse is soon to launch into the US and online globally. Also co-designed by Von Teese, the Von Follies by Dita Von Teese lingerie line was launched in February 2012, and has since delivered outstanding in-store and online sales for their exclusive Australian retailer, Target. The SmartASSam collaboration started in March 2012, as an online channel to promote AFL superstar Sam Newman. Within four weeks of launching on Facebook, SmartASSam had achieved over 16,000 Likes. It is a veritable success for Newman, who began his football career in 1964, and is now a popular Australian media personality. lime door brands operate the page under the moniker "The Department". lime door brands’ now completed revitalisation of the Spinners by Shane Warne brand included a widening of its product offering and a successful expansion into India, resulting in higher profitability and increased exposure for the brand.