Line Friends America

LINE FRIENDS AMERICA brings the globally beloved LINE FRIENDS characters and their vibrant universe to fans and consumers across the world. Originating from the popular sticker characters of the LINE messenger app, LINE FRIENDS has evolved into a global creative studio and IP platform, enchanting audiences with characters like BROWN & FRIENDS, BT21 (created with BTS), TRUZ (with Treasure), and more. In the U.S., LINE FRIENDS AMERICA is dedicated to creating immersive brand experiences through a diverse range of merchandise, strategic collaborations, and engaging retail spaces like our flagship stores and the new LINE FRIENDS SQUARE at Universal CityWalk Hollywood. We consistently innovate to connect with millennials and Gen Z, delivering unique products that span fashion, lifestyle, collectibles, and entertainment. Our mission is to spread joy and creativity, building lasting connections within the U.S. market and beyond.