LingYue

As the first independent digital company within BMW Group worldwide, LingYue was incorporated in January 2019, as a 100%-owned subsidiary of BMW Brilliance Automotive. LingYue has the important mission of acting as BMW’s data center, data service provider and technology and innovation incubator in China as BMW undergoes its “customer-centric” digital transformation. LingYue creates value as a competence center, a service provider and an innovation incubator for BMW Group’s continued growth in China. It focuses on spearheading digital transformation in marketing, sales management and customer lifecycle management. LingYue’s offers and services include developing and deploying digital solutions, big data solutions, providing CRM, E-commerce, and digital marketing services, collaborating with partners and third parties to offer value-added service content to BMW Group customers and service users, and delivering coaching and enablement services that facilitate digital transformation at BMW Group dealerships. LingYue is in sync with BMW Group business functions to ensure consistency of customer experiences across sales channels and touchpoints. LingYue is inspired to create value for customers and businesses through its offers and services. It combines a customer-centric approach with a “start-up” mentality to achieve exceptional results quickly. LingYue’s culture brings together talents with diversified skillsets, experiences and backgrounds. It aims to empower its associates with data-driven decision-making principles, an agile operational model and smart resource management. Through this integration of business and IT talents within a unique environment, LingYue ensures fast iteration in software development and rapid business process transformation.