LINK lab

LINK lab is an architecture, design, and urban research firm shaping our built environment through idea-led inquiry and collaborative practice. Founded by William Paluch and Sooyoun Park in 2009, LINK lab works globally at the intersection of architecture, urbanism, and spatial thinking, cultivating alternative perspectives and reframing our relationship with the spaces we create and inhabit. The studio operates at a cross-disciplinary intersection, bringing together collaborators from diverse industries and perspectives in a dynamic think-tank setting. We advance relevant and resourceful outcomes through a process that values innovation, prioritizes long-term quality, and fosters meaningful contributions to place and community. In all its work, LINK lab centers curiosity over convention, building environments that challenge assumptions and expand the way we relate to the world.