Primacare

"Primacare was born out of a passion for creating high-quality, innovative furniture. We spent the first seven years building Prima Furniture Limited, which later evolved into Primacare." The making care of chairs was never planned! Pivoting its focus from traditional furniture to care-specific products. "Between 2004 and 2007, we completely transformed the business. We moved away from our initial customer base and reinvented ourselves as a company specialising in bespoke care furniture." Everyone we talked to in this industry was friendly. They were friendly, well-meaning people, but they hadn't had a company prepared to listen to them and do different things. Through listening and working with our retailers, we were able to offer customers three sizes or heights. And the answer became Yes..what was the question In 2025, Primacare transferred ownership to an EOT. "With employees as stakeholders, there's a renewed sense of ownership and motivation. We're well-positioned to compete as a flexible, independent manufacturer in a market increasingly dominated by large groups."