Literally Brilliant Pty Ltd

Literally Brilliant helps companies to understand what makes them BRILLIANT in the eyes of their customer, to understand what makes them different to their competitors and what really adds value. We help them to articulate their brand promise in a narrative form and then organise their business to deliver that brand promise LITERALLY every day. We call this the LITERALLY BRILLIANT™ Process. This LITERALLY BRILLIANT™ Process usually consists of two phases, the strategy development phase and an on-going implementation phase. The strategy development phase is more intensive with the implementation phase tailing out to a less-intensive regular ongoing engagement. This helps us to make sure that strategy is always cognisant of changing market conditions and responses by competitors. We travel the journey with you. The TenTwoSix™ planning model helps companies remain visionary (a ten-year focus) whilst having clear short term (six-month) priorities. Even in times of great market instability and change, we believe that as much attention should be placed on long-term strategy as short-term tactics. We believe that success comes from maintaining a visionary focus, keeping to strategy, building cohesion of purpose in your team and having accountability (using our ZBOO™ model) for all marketing expenditure. Literally Brilliant Managing Director and Principal Consultant, Michael Neale, can also assist with thought leadership in your organisation. He has extensive experience in forming and chairing advisory boards that can add rich corporate intelligence into the strategic process.