Little Duck Insights combines strategic thinking, storytelling, and a genuine love for answering questions to help businesses make confident, data-driven decisions that enables brands to grow.
Founded by Melbourne-based insights professional Alex Fulton in 2025, Little Duck Insights offers full service quantitative market research services. Now, with more than 15 years working in research, and nearly a decade of honing my skills at leading Australian insights agencies (including T garage, Nature, and TRA Melbourne), the time was right to venture out on my own.
The objective is simple: to support brands and businesses of all sizes - from the smallest one-man-band to the biggest players in the game - to access powerful insights, without the big agency price tag, while still delivering with the impact of a big agency.
Creating Little Duck Insights is the culmination of many years of experience and a growing desire to find a more balanced life for me and my young family.
How we got here…
Before realising my future lay in strategic insights consulting, my life in research began in 2009; researching and teaching in psychology & behaviour change. My research focussed on health and social research, with a particular focus on girls with autism.
In 2016, my career took its first sharp right turn, shifting to the heady world of market research and strategic insights. Since then, I've worked with FMCG and retail brands, enjoying the fast pace and tangible outcomes. But I was shocked (shocked!) to discover my love for the services and B2B industries - exploring the complexity that comes with the “product” being something you can’t see or hold.
I’ve navigated complex and highly strategic segmentations, choice models, demand landscape & market sizing, and customer U&A studies. I’ve also developed and managed business-shifting brand health trackers, and impactful brand positioning studies. My experience is wide and varied across both methodology and industry.
Company Details
- Employees
- 1
- Founded
- -
- Address
- Blackburn, Victoria 3130, Au
- Industry
- Market Research
- NAICS
-
Marketing Research and Public Opinion Polling
- Keywords
- Market Research, Strategic Insights, Campaign testing, Category Deep Dives, Usage & Attitude studies, Packaging studies, Customer experience research, Brand Health Tracking studies, New Product Development testing, Concept testing.
- HQ
- Blackburn, Victoria
Little Duck Insights Questions
Little Duck Insights's website is http://www.littleduckinsights.com.au
Little Duck Insights's LinkedIn profile is https://au.linkedin.com/company/little-duck-insights
Little Duck Insights has
1 employees.
View email and phone details for 1
employees at Little Duck Insights.
Little Duck Insights's industry is
Market Research
Little Duck Insights's top competitors are
Digital Dost,
Entire Travel Group,
Evergive,
Transcar Solutions,
Wingmaven,
St Thomas The Apostle School Blackburn,
Bigginscott Group,
Vibrant Insights,
Enovis Australia New Zealand,
New Zealand International Convention Centre (Nzicc).
Little Duck Insights's categories are Market Research
Little Duck Insights's founding year is 2025
